Small or blurry images look unprofessional and make it difficult for customers to understand exactly what they’re looking at. This means they should be large, clear, and well lit. The first tip is simple: Ensure all your images are high quality. It can be as easy as pulling out your phone. Don’t let the technical aspects of taking photos intimidate you either. With a little creativity and the natural pride in your work, you can get great pictures that showcase your business and help drive leads, sales, and loyalty. If you’re a restaurateur or an interior designer, you may not have any trouble coming up with photos, but certain industries are more difficult to photograph. Displaying photos is crucial because potential buyers will be shopping their options and are naturally drawn to visuals over text. Photos help share your craft so your audience can visualize what you do-and what you could do for them.īefore we get into the tips for choosing a great marketing photo, don’t forget that once you’ve collected all your great photos, you need to share them far and wide: Add them to your Yelp Page, your website, and everywhere you market and promote your business. They allow you to convey a message, a direction, an emotion, and much more. Improve the Online Reputation of Your Restaurant or Bar in 3 Simple Stepsģ Steps to Managing Negative Online Customer Reviewsįor local business information on 15 million businesses, visit are a great way to tell a visual story of your business. How Outdated Business Listings and Bad Online Reviews Are Hurting Your BusinessĬrisis Communications Lessons from Union Street Guest House Given the importance of reviews in the customer decision process, this is one of the most effective ways to spend your marketing dollars. It’s just an added incentive to help employees remember to ask for a review. At our company we saw the number of reviews rise after implementing an incentive program where employees receive a cash bonus for any reviews (for example, 3 reviews=$100 15 reviews=$750).Ĭhoose whatever kind of bonus and program makes sense for your business. Make sure that all customer service and sales employees understand the importance of soliciting reviews from the customers they work with. Make Reviews a Part of Your Work Processes This simple act will turn a satisfied customer into an incredibly loyal evangelist.Ħ. In addition, you can even surprise a top reviewer by sending them a discount code or freebie after they’ve posted a review. If the review site allows it, thank each person who reviews your product or service. Monthly giveaways, where you choose one reviewer at random, are effective ways to encourage reviews, and there’s no semblance of a transaction where you are paying for a review. You just need to make sure your offer is for writing a review, and not for writing a good review. Offering a small incentive is a good way to show your appreciation. Sometimes even your most satisfied customers need some extra incentive to take time out of their busy schedule to write a review. The Biggest Mistake I Made in My Business – And What I Learned From Itġ0 Invaluable Tools for Running a Small Businessĥ0 Inspirational Quotes for Entrepreneurs and Startups Yelp offers downloadable “Find us on Yelp” banners that you can use on your website or print out for your store. Put direct links to your review profiles in multiple places for example, a follow-up email, newsletter, and your website. That’s why you need to ask them to post a review and make it as easy as possible for them to do so. Unless someone has a negative experience to share, the average customer is not going to look for ways to leave your company a review. The next time a customer compliments you via email, phone, or in person, mention that you’d appreciate if they left the same feedback in an online review on Trustpilot, Yelp, or the review site of their choice.
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